Why not Jira?
Jira is to Scrum as Excel is to Accounting
On the one hand it offers lots of configuration, integrations, plugins, and general features. On the other, it is bland general software not specifically crafted for Scrum process or to serve Agile principles, so you get inefficient workflows, inconsistent process, and disengaged team members who dread using the tool.
A case study of a large software organization found employees spending an average of 14.5 hours per week in scheduled meetings, with almost 30% of that time perceived as wasted - roughly 230 hours per employee per year. Stray, Moe, Bergersen, and Kirkerud, HICSS 2023.
Research notes
- The study surveyed 300 people in a large FinTech software organization and combined that with interviews and meeting observations.
- It supports the claim that software teams spend a large share of the week in scheduled meetings, and that a substantial share of that time is perceived as wasted.
- It measures all scheduled meetings, not Scrum ceremonies alone, so it should not be read as a Scrum-timebox figure.
Worse than the time lost, it breaks creative flow and destroys engagement. When a user spends 8 minutes of a 60-minute meeting watching the facilitator type or struggle to find the right menu item, they check out.
Executives may love Jira's integrations and high-level reports. Ask the teams doing the work whether the tool makes them productive. The difference in response is typically stark. Go talk to your Scrum masters, if you have them, and ask whether the tools are supporting the teams. Agile puts people before tools but bad tools hurt the team's ability to self-organize through claustrophobic and attention-stealing UX and the cognitive overhead induced by impedance mismatch.
No other product has user outcomes as a central focus
We find that odd. There are persona plugins for Jira but they are second-class citizens. We have not found a product that requires both a persona and a value estimate on every item, and integrates that into workflows. Design fundamentally starts with understanding persona and relative value.
Coins are not a RICE-style formula pretending product judgment is objective math. They are the Product Owner's subjective estimate of expected user value in a shared unit. The point is not false precision; the point is making value explicit enough for the team to compare, challenge, and recompute the tradeoff when effort changes. A ranked list hides that reasoning and keeps the team in the dark. A priority of High, Medium, and Low is so coarse as to be useless and sometimes morale destroying without being informative. When 90% of work is marked High priority that communicates panic or urgency to the team and not relative user value.
Pendo found that 80% of features in the average software product are rarely or never used. Its 2024 benchmarks found that only 6.4% of features drive 80% of click volume. The scarce resource is deciding which stories deserve engineering capacity. Pendo 2019. Pendo 2024.
Research notes
- The 2019 Feature Adoption Report analyzed tagged-feature usage across 615 Pendo subscriptions over three months. The 2024 figure comes from aggregated, anonymized Pendo customer data.
- Standish's 2013 CHAOS Manifesto reported a similar pattern: about 20% of features used often, and half hardly ever or never used. Standish 2013.
- Low usage is not always low value, and click volume is not the same as customer value. The claim is concentration and under-adoption, not that 80% of engineering work is wasted.
Google's 2025 DORA research tested whether a user-centric focus changes what teams get out of AI. It does: with one, AI's benefit to team performance is amplified. Without one, AI adoption has a negative effect on team performance. "In the absence of a user-centric focus that prioritizes meeting the needs of end users, AI adoption can hurt your team's performance." DORA 2025.
Most other products make you refresh to find out what changed
Mevali is real-time and collaborative. When one person edits a story, everyone else sees it happen immediately. When someone starts editing an acceptance criterion, or a story, or a feature, or an area, the interface shows other team members that somebody is touching that thing.
Have you seen Linear?
Very good software with a very different opinion
Linear has its own philosophy of issue tracking and product execution, with its own vocabulary and its own way of running a team. Adopting Linear means following a methodology they invented. A lot of people really like it.
Mevali is also opinionated software - avoiding the one-size-fits-none design of almost all other products in this space - but it has the courage to model Scrum and Scrumban best practices to remove pain teams have actually been feeling for years:
- Stories that are a title and a blob of description, which is stifling for the product owner (blank canvas syndrome) and often leaves work inconsistently specified or underspecified.
- Decomposition and re-organization that take so long that they are either done "offline" or not at all or, if done, completely obliterate the flow of the meeting.
- Grooming that drags while the facilitator fights the tool.
- Standup as a status report to a manager instead of a plan for the day.
- A review where nobody can say what the work was worth to a user.
None of that needs a new operating model to fix. Mevali empowers the team and then stays out of their way so they can ideate and work together in the ways Agile practitioners have been advocating for years.
Mevali's different opinion pays different dividends. Linear items have a title and description text field where the rich content goes - as unstructured text. Mevali Stories and Features carry Who benefits, What it is, Why it matters, what it is Worth in Coins, along with child Acceptance Criteria as first-class manipulable things. The Scrum events run inside the product, on that structure, live.
Both products chose an opinion over a configurable blank slate, which is why teams tend to feel strongly about one or the other. That is a good thing for everybody. Theirs is invented and it suits the teams who want it. Ours is borrowed from what Agile practitioners have been asking for since before either product existed.
The bet is simple. There are Agile teams that do not need yet another philosophy. They need a product that just works.
Didn't Scrum fail?
It is factually incorrect to say that Scrum failed if it was practiced in name only. We doubt you will find a Scrum master who would say "The team practiced Scrum proficiently and lived Agile principles, but they decided to abandon it." The truth is
- Scrum is hard to practice with other tools. Yes Agile is about people and interactions over processes and tools, but tools can make those interactions difficult.
- Agile principles are sometimes blocked by corporate leadership and culture. Mevali cannot help if an organization is spiritually Waterfall and claiming Agile. However, if a company uses Mevali, you can bet they truly want to live Agile principles. If they choose another product they might be practicing Waterfall with Agile terminology.
You do not need a Scrum certification to run the mechanical process
Mevali puts the process into the product so the team does not need a certification or a plugin specialist just to run events. If you have a Scrum Master they can focus on high-value facilitation and coaching rather than teaching Scrum Process 101 a thousand times. If you don't have a Scrum Master you can still effectively follow the process.
Let's break down the procedural failure points that Mevali addresses.
The events are boring, performative, and not actionable
Quite frankly they are sometimes soul-crushing, when they were intended and designed to be invigorating and inspiring!
Standup is supposed to be about collaboration but almost always devolves into everyone going around and giving a status report or justifying their employment. While not true to the spirit of the process, it happens more often than people want to admit.
- If you want to keep the team format for standup, Mevali will show most, if not all, of the status report information, which alleviates the need for a book report each morning.
- If you want to manage the work instead (preferable), the Work tab shows the team exactly where there are impediments, aging, or at-risk work. Then the team spends standup navigating the sprint together.
And if you want to skip Standup altogether in favor of immediate DMs, great! Go for it. You might be missing an opportunity for the team to surface blockers at a determined point and decrease the risk of interruptions and context switching, but only you know the cost/benefit tradeoff.
Grooming meetings often involve minutes of the facilitator fighting with the UX which is why a lot of Scrum masters encourage using a physical whiteboard and not a software tool. Mevali provides a real-time collaborative surface and the Work Breakdown Structure is so easy to manipulate that grooming can remain a participant-forward engaged process.
Decomposition is where that matters most. AI has made the initial split fast in any tool, but the initial split is rarely the end of the story. A product owner brings a decomposed Feature to the team and the team discovers the seams were wrong, so the work has to be re-organized. That is where other products abandon you: changing dependencies remains a nightmare, and the work is orphaned inside unstructured text scattered across an Epic. In Mevali it is a few drag/drop operations and maybe a click or two, live, in front of everyone. See how the Work Breakdown Structure behaves.
Interruption research shows that even brief interruptions create a measurable resumption cost, and that longer, more demanding interruptions make suspended goals harder to resume. A ten-second action can stay inside the same planning thought. A multi-minute administrative sequence usually cannot. Monk, Trafton, and Boehm-Davis, 2008. Altmann and Trafton, 2002.
Research notes
- Monk, Trafton, and Boehm-Davis interrupted a hierarchical task for durations from a few seconds up to about one minute. Resumption lag rose steeply at short durations.
- Altmann and Trafton's memory-for-goals model explains why a suspended planning goal decays while the tool becomes the work.
- This does not prove a fixed number of minutes lost in Jira. It supports the narrower claim that longer, more demanding interruptions make it harder to stay in the thought.
Planning and commitment meetings are also often performative and employed against the team as an instrument of shame rather than a tool of empowerment. Mevali alleviates that in a few ways:
- Mevali's Monte Carlo simulation and statistical analysis improve your chances of delivering BUT without the false precision of a Gantt chart.
- Mevali's user outcomes focus gives stakeholders a more meaningful metric than story points.
Retro is the most performative in our experience. At the end of every sprint the team gathers around and opens the notes from the last retro for the first time since the last retro! No one thought about process improvements during the sprint and no one recorded any metrics or artifacts to justify a claim that a process succeeded or failed. Mevali makes retro process improvements and ideas visible during Standup and at any point during the sprint.
We deploy constantly, so why use Sprints?
That conflates release cadence with team cadence. A Scrum team can deploy many times during a Sprint! Continuous integration and deployment govern how finished work is validated and reaches users while a Sprint gives the team a period to focus on a Sprint Goal, then inspect the product and improve how they work. We know a lot of companies consider them synonymous with release cadence but that is an honest mistake in implementation and not a fundamental property of Scrum.
However, you may not be in a position to commit to work and need more flexibility and that is why Mevali supports Scrumban. In Scrumban the cadence remains but without a Sprint commitment to a set of work: work flows continuously while the team still stops at a regular interval to review outcomes and improve how it works (Retrospective). This maintains the continuous self-organizing adaptation and commitment to learning and improvement.
Aren't you putting teams on rails?
Agile values individuals and interactions over processes and tools, and software that ships with the events built in might sound like the opposite of that. But "over" was never "instead of." Mevali's structure exists to support people and interactions.
Interaction is the point
Mevali is a live shared surface. People work in it together, at the same time, instead of taking turns while one person drives. The events organically integrated into the application are designed to stay out of the team's way and allow human beings to connect and collaborate. The events are not a rigid checklist of extra things you have to do. Mevali feels a lot more like Trello than Jira.
The team decides
Standup gives you a view by person and a view by work. Use either, or skip the event. Grooming offers planning poker. Planning offers a forecast that updates as the team commits, and Scrumban drops the commitment step entirely. Retro makes prior experiments visible without dictating a format.
Mevali has opinions about the shape of the work. It does not have opinions about how your team spends the hour or executes. It will support you in following classic Scrum and Scrumban events but you opt in and you choose your own format.
Structure makes change cheap
A description blob feels flexible while you are writing it but becomes quickly tedious when changes are needed later. Move your mouse cursor to just the right spot, click and hold down and drag to just there. No. Not there. There. OK. You got it! Now cut that text, open up another tab with that other work item, and paste it in... just there. AI can automate some of the initial decomposition but it is a bandage over a design wound. It may sound counterintuitive but Structured Stories, Features, and Bugs are actually more flexible.
Mevali intentionally has no free-form Description field. Work tracking is ephemeral and product documentation is persistent. When a tool encourages you to put details in both the Wiki and the work tracker you get inconsistency. Mevali holds the structured intent and links out to the documentation that outlives the ticket. Planned AI features will help update documentation directly from the work.
Isn't Scrum being replaced by the Product Operating Model?
The Product Operating Model and Mevali agree that shipping more work is not the same as creating more value. That is why every story names who benefits and what the work is worth. There is a lot of spiritual alignment there.
However, once you know what outcomes to target, work still needs to be executed to make it a reality. POM still requires durable, cross-functional teams. It leaves those teams to choose how they manage delivery, and many choose Kanban. Great. Mevali supports both Scrum and Scrumban where both have a Kanban surface that gives insight into aging, WIP, blockers, and flow signals while the work moves.
We remain philosophically aligned with Scrum: transparency, inspection, adaptation, and regular opportunities for a team to learn together. We are not attached to commitment theater for its sake. As already stated, in Scrumban mode you can skip Sprint Planning and commitment while retaining grooming, retrospective, and a regular cadence for reviewing outcomes and improving.
Choose Scrum or Scrumban. You do not need a workflow designer, custom issue types, screen schemes, or a plugin stack to make either one work.
Doesn't AI make all of this process obsolete?
First, Mevali's AI Position and Plan
Structured semantically rich design first, then AI augmentation. The same semantics that guide human collaboration and empower single-click workflows serve AI agents just as well. The semantic model is important for biological and digital agents alike. AI augmentation has been considered throughout Mevali's design process; we are just choosing to build it second as a manifestation of our human-first approach.
We are obviously going to support all of the AI workflows you would expect. Drag work into a column and Mevali will eventually kick off agentic workflows. On the backlog management side, here are some things we are considering:
- Paste the big idea paragraph you were going to write anyway and Mevali will propose classifications for you: this is an area, feature, or story; this line is part of definition of done; that one is an open question. This is LLMs applied where they are most honest and effective: classification and not invention.
- Read the four acceptance criteria you wrote and suggest the one or two you missed.
- Check whether an acceptance criterion is really a story, or whether some of the stories under a Feature are really acceptance criteria.
- Triage an imported Jira backlog into structured work.
- Draft retrospective success criteria from what the team actually said.
Now which processes exactly?
Scrum events. Do you have a team that can benefit from communicating well? If you have collapsed your teams to single individuals then team process is irrelevant and if collapsed to two-person pods then less relevant. Great. A lot of work benefits and will continue to benefit from teams of people working together, and Scrum is a process tool for doing that well. We are not of the opinion that AI-induced role fluidity and a mild-to-moderate team-size contraction justifies a Scrum apocalypse.
Kanban. AI increases the rate at which work arrives at human judgment. It does not increase the rate at which humans judge. Wherever a person has to look at something and agree to it, that is where work piles up which is either already or soon to be Code Review and Acceptance. You are accountable for the work and the buck stops there.
Kanban becomes even more important because queues do not degrade "politely". A review stage running at 80% of capacity has a little slack to absorb work that arrives in bunches. At 95% it has almost none, so each new item waits behind everything that piled up ahead of it. Waiting time scales with u/(1-u), which means that last stretch of load multiplies the wait roughly fivefold instead of adding a fifth to it. More code produced per engineer means more review volume, permanently. Unless you are careful you will find yourself celebrating how fast things get past the coding phase only to see mild or non-existent increases in execution.
Work still ages. It just ages in review instead of development. Mevali shows age on the card, alerts past the 70th percentile for comparable work, and flags WIP per person, because the constraint is an engineer's attention rather than a column's capacity.
Google's 2025 DORA report, drawing on nearly 5,000 technology professionals, found that AI adoption now raises delivery throughput but still lowers delivery stability, because acceleration outruns downstream validation. What separates the teams that benefit is the discipline of visualizing and improving flow; without it the gains are "absorbed by downstream bottlenecks." DORA 2025. GitClear's analysis of 211 million changed lines found refactoring fell from 24% of changed lines to under 10%, while copy/paste overtook it for the first time on record. GitClear 2025.
Still skeptical?
Good. The useful half of a demo is usually the part where you push back.